Betting Sites Not on GAMSTOP: What the Search Actually Means and What Licensed Sites Offer Instead

Updated October 2026
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A reader typing “betting sites not on GAMSTOP” already has a question behind the question. Something has gone wrong, or feels like it has — a self-exclusion that was meant to hold, a deposit limit that’s been ignored, a sense that the machinery put in place to stop play has been sidestepped by a different login screen. The honest answer starts somewhere most pages on this topic avoid: there is no Great Britain-licensed online bookmaker outside GAMSTOP, because participation in the scheme is a mandatory condition of holding a remote licence since 31 March 2020. Everything that markets itself as outside GAMSTOP sits either offshore in a jurisdiction with weaker player protection, or on the licensed side, where the very fact the player is searching means something needs doing about the gambling itself, not the operator list.

An empty courtroom with wooden benches in morning light
GAMSTOP is run by The National Online Self Exclusion Scheme Limited, a company registered in England and Wales (registered no. 10504973), based in Harrogate.

That gap is what this page covers. It explains how GAMSTOP works and what removing an exclusion requires, what the Gambling Commission will and will not do for a customer on an unlicensed site, and which licensed brands operate under what terms — because a reader who decides to keep betting has to choose between them with eyes open.

Current as of October 30, 2026 and verified against the Gambling Commission’s public register.

How GAMSTOP Fits into a Great Britain Betting Account

GAMSTOP is the national multi-operator online self-exclusion scheme for Great Britain. It is free — no fee to register — and it is run by The National Online Self Exclusion Scheme Limited, a company registered in England and Wales (registered no. 10504973) and based in Harrogate. Its job is narrow: when a customer asks to be excluded, GAMSTOP tells every participating online operator, and the operators enforce the block on that individual’s existing and any new accounts.

An empty football stadium with floodlight masts at dusk
To deactivate a GAMSTOP exclusion after the minimum period, the registrant must contact the GAMSTOP Contact Centre, after which a 24-hour cooling-off period applies.

The legal lever is the operator’s licence. Since 31 March 2020, a remote operating licence under the Gambling Act 2005 has, as one of its conditions, that the holder participates in GAMSTOP for online products. A brand cannot hold a Great Britain remote betting licence and ignore the register. That is what the phrase “betting site not on GAMSTOP” collides with: compliance with the scheme is not optional for the kind of operator that would be listed anywhere a British reader is meant to trust.

What GAMSTOP blocks, and what it doesn’t, matters more than the slogan. The scheme covers online gambling sites and apps operated by GB-licensed firms. Betting shops use a separate service — GAMSTOP Betting Shops — and the two don’t overlap. So a self-excluded customer who walks into a high-street bookmaker is not in the same register as someone using an online account. The Commission treats them as adjacent systems, joined to a single purpose but run on different rails.

Most registrations are for a long time. A customer chooses a minimum exclusion of six months, one year, or five years; the six-month option is the shortest. Five-year exclusions can be set to renew automatically, so a five-year exclusion becomes a ten-year one without the customer having to do anything at expiry. The minimum period is a floor, not an exit. After it passes, the exclusion does not lift itself — the customer has to ask. Once asked, GAMSTOP does not switch the block off then and there: a 24-hour cooling-off period runs, which is the scheme’s own guard against an impulse decision made in the same breath as the request to undo it.

The history stays filed too. After a GAMSTOP exclusion ends, operators continue to be told, for a seven-year period, that the person was previously self-excluded. They are not required to keep blocking access during that time, but they see the marker, and any risk-based decision they make has the marker in it. A reader who thinks “I’ll exclude for six months and come back clean” should know that the operators will know.

Numbers give the scheme some scale. GAMSTOP states that more than half a million people in the UK use the service — a figure the scheme itself publishes and which gives a sense of how broadly the participating operators have to be ready to enforce. Half a million is not a small population, and the fact that participation is mandatory for GB online operators explains why no GB brand sits outside it.

A self-exclusion is a deliberate act. Setting one up requires the customer’s full name, date of birth and address, and those details must match the records operators already hold. Verification is part of the design — the scheme is only useful if operators cannot route around it. Where KYC light operators and offshore brands accept thinner sign-ups, the scheme itself does nothing: it works only because every GB-licensed operator checks the register on login and on sign-up.

What “Not on GAMSTOP” Tells a Reader About the Operator

Strip the phrase down. A site that markets itself as not on GAMSTOP is, by its own description, not a GB-licensed operator covering online betting — because every GB-licensed online operator is on it. Three categories of brand wear the label:

A hand setting a smartphone down beside a cup of tea on a kitchen table on a quiet evening
Kalooki Sportsbook is operated by Kalooki Sports Book Ltd (company number 12938274), licensed by the Gambling Commission under account number 57730, and is a GAMSTOP member.

The first is the unlicensed operator marketing to UK customers anyway. Section 33 of the Gambling Act 2005 makes it an offence for a brand to provide gambling facilities in Great Britain without the licence the Act requires. The offence is on the operator, not the customer: no offence aimed at a person who merely bets on an unlicensed site was identified in the public record, so the page does not say betting on such a site is illegal. What it does say is that the protections built up over fifteen years of GB regulation — the GAMSTOP register, the Commission’s complaints route, the approved dispute resolution body, the credit-card ban for gambling, the 10x bonus wagering cap, the financial vulnerability check — are not on the other side of that login screen. Funds held by an offshore operator sit under that operator’s terms and the law of wherever it is registered. Where disputes arise, a British consumer has no Commission escalation, no ADR body, and any recovery is a private matter of contract law in another jurisdiction.

The second is the operator licensed by a regulator outside Great Britain. A Curaçao, Malta or Gibraltar-issued licence is not a substitute for a Commission licence when customers are in GB; the (Licensing and Advertising) Act 2014 made the point-of-consumption rule explicit, and the point of consumption is the customer, not the server. These brands are not on GAMSTOP and do not have to be. They are also free of the bonus cap and the financial vulnerability check. Whether those omissions are an advantage depends on whether the reader wishes those consumer rails were looser — and on what the operator actually does in their place.

The third is the licensed brand that mimics the look of the others. Some GB-licensed sites register a suffix — a parallel login, a sister site in another regime — and market it that way to push past GAMSTOP. The Commission’s stance has consistently been that a GB-licensed operator cannot offer its GB customers a parallel route around a GB self-exclusion; any operator found doing so breaches its licence conditions. Whether any individual brand does so is a question for the Commission’s public register and its enforcement notices, not for this page.

The page’s standing position, set out by the publisher, is that the cards below cover GB-licensed operators only. No brand outside the GB licensing regime is listed, named, recommended or reviewed. The “not on GAMSTOP” search results that lead readers to offshore brands are exactly what the publisher has decided not to reproduce here. Where a searcher reads this page and concludes that the licensed side is where they need to stay — or that they need to step back from gambling for a while — that conclusion is the page’s intended endpoint.

The Rule of Law: Gambling Act 2005 and the Commission’s Reach

Three statutes do most of the work. The Gambling Act 2005 sets the framework, the (Licensing and Advertising) Act 2014 closed the point-of-consumption loophole that had let operators serve British customers from abroad, and the Licence Conditions and Codes of Practice (LCCP) set the day-to-day obligations on a licensee. The Gambling Commission is the regulator — a non-departmental public body sponsored by the Department for Culture, Media and Sport.

Three consequences shape what a player sees. First, a brand whose remote facilities reach a customer in Great Britain must hold a Commission licence, regardless of where it is based. Second, the Commission’s public register is the canonical test of whether a brand is licensed: it can be searched by business name, trading name, domain, or account number, and the answer printed there is the one the regulator uses. Third, the LCCP binds operators on things the public doesn’t immediately see — identity checks at first deposit (in force since 7 May 2019), the GAMSTOP connection, affordability-related controls, and the marketing rules. None of those is optional for a GB-licensed operator.

Geographical note that catches people out: the Act covers Great Britain — England, Scotland and Wales. Northern Ireland has its own older law, and a GB licence does not regulate Northern Ireland. So far, no separate GB-licensed Northern Ireland set-up has been published. The register reports “GB-licensed” only on that basis.

Stakes are operator-set. No statutory cap on the size of a sports bet was found in the Act or the LCCP — operators pick their own maximums and may restrict customers on whatever grounds they choose, within reason. The 18 minimum age is absolute and applies regardless of product. The licensed side, in other words, has rules, but those rules are not the very tight rules a reader of an offshore site’s marketing copy may suggest.

Sanctions the Commission can apply for breach run from compliance notices through to licence revocation, and criminal prosecution under section 33 of the 2005 Act sits alongside. The named penalties — 51 weeks’ imprisonment, a fine up to level 5, or both (six months in Scotland) — describe what the operator faces, not what the customer faces for using the site.

Enforcement against unlicensed brands is not blocking. The Commission has worked with search engines to refer people away from unlicensed sites, with payment providers to interrupt transfers, with domain registrars to remove addresses, and with hosts to take services offline. Court-ordered DNS blocking powers have been announced or are about to be made available — the Commission has not put ISP-level blocking into operation. That distinction matters: the regulator’s disruption approach reaches many routes a player might use, but does not, today, end them all.

What a Player Gives Up on an Unlicensed Site

Treat this as a checklist the reader can run against any site that says it isn’t on GAMSTOP. The list is taken from what the Commission, the LCCP and the CAP Code do on the licensed side, not from any rule an unlicensed brand has chosen to apply to itself.

GAMSTOP coverage. A GB-licensed operator checks the register every time a customer logs in or signs up. The unlicensed operator has no obligation to do that check, and many do not.

Identity verification before first deposit. From 7 May 2019, a customer cannot fund an account or place a bet at a GB-licensed site without name, address and date of birth being checked. That rule covers even a free bet or bonus. The unlicensed site may or may not check, but the regulation that compels it is absent.

Credit-card ban. Since 14 April 2020, paying for gambling with a credit card has been banned in Great Britain — a rule that includes credit-card-funded e-wallet deposits. The unlicensed side does not enforce the rule because the rule does not apply to it.

Bonus cap and mixed-product promotion ban. Since 19 January 2026, the LCCP caps wagering requirements on bonuses at 10x — the customer does more than £100 of qualifying wagering for every £10 of bonus at the cap — and bans promotions that require play across two product types. Unlicensed operators can set their own promotional terms.

Financial vulnerability check. The LCCP requires operators to run a public-record check on customers whose deposits less withdrawals exceed £150 in a rolling 30 days, since 28 February 2025. It is a check against things like bankruptcy and county court judgments — not an income check and not a credit reference check. Unlicensed operators are not bound by this. The deeper-tier financial risk assessment is announced in a staged plan published on 7 July 2026; start dates for that layer have not been published.

Disputes and complaints. A GB-licensed operator sits under the Commission’s complaints process and an approved dispute resolution body. If the operator withholds funds, the customer has somewhere to go that is independent of both sides. On an unlicensed site the operator’s word is its own court, and any escalation is into the law of another country.

Deposit limits. RTS 12 of the LCCP requires operators to offer a gross deposit limit on a fixed time frame; a first phase has applied since 31 October 2025, and a second phase was postponed to 30 September 2026 — its live state is not established from the public register. The customer chooses the limit; the state does not pick one. The unlicensed side has no deposit limit regime to apply.

Help available. A GB-licensed operator’s safer-gambling page usually carries links to BeGambleAware, GamCare, the National Gambling Helpline, Gambling Therapy, the BGC and GAMSTOP itself. The unlicensed side typically carries none of these.

Funds held by the operator. A GB-licensed operator holds customer funds in a manner prescribed under LCCP, with segregation rules for the higher tiers. An unlicensed operator holds funds in its own jurisdiction under its own rules; if the operator fails, a GB customer is one of many unsecured creditors in a foreign insolvency.

This is not the licensed side being “safer”. It is the licensed side having rules the unlicensed side does not. A reader who has decided the rules of the licensed side are the reason they searched will not be solved by choosing an unlicensed site. They will, instead, be moving from one set of rails to a less regulated one — with all the consequences above.

Self-Exclusion, Cooling-Off and the Reality of Coming Off GAMSTOP

For a reader who has set an exclusion and is now asking how to undo it, the practical answer is small. There is no user-controlled “off switch” inside the GAMSTOP account. The exclusion is removed only on request, and only after the minimum period has run out — six months, one year or five years, depending on what was chosen at sign-up. After the request is made, a 24-hour cooling-off period applies before the block lifts. The cooling-off period is not a courtesy: it is the same impulse-resistance the original exclusion was set up to provide, applied to the closing of the exclusion.

The seven-year note that follows an exclusion deserves more weight than it usually gets on self-exclusion explainers. Once an exclusion has been lifted, the participating operators continue to be told, for seven more years, that this customer was previously self-excluded. They are not required to keep blocking access during those seven years. What they are required to do is consider the marker. A brand’s decision to allow a return — and on what terms — sits inside its own risk framework, not on a single Commission switch. Customers who think a self-exclusion is a forgotten event after seven years have read the rule correctly and the consequence wrongly.

Where the exclusion has auto-renewed, the situation is harder still. A five-year exclusion set on auto-renewal rolls into another five-year minimum at the end of each five-year term, indefinitely. Removing it at any point follows the same path — contact the Contact Centre, wait the 24 hours — but the time horizon resets the moment the renewal fires. Customers who set this on themselves at a hard moment and then decided a year later that the choice was wrong have a much longer road back than the menu of periods suggests.

The pattern worth naming, because it shows up in the data: a customer who self-excluded for a reason frequently finds, in the months after the minimum period, that the reason has not gone away. When it has not, lifting the exclusion does not solve the underlying issue. The page does not tell readers what to do about that. GamCare (the National Gambling Helpline), the NHS gambling clinics, Gamblers Anonymous, and the local NHS services are the routes that exist for it.

What the Player Misses on an Unlicensed Site in Practice

Three concrete cases pull the rules above into shape for the reader.

Setting a deposit limit. On a GB-licensed site, RTS 12 requires the operator to offer a gross deposit limit on a fixed time frame — the customer chooses it. It is a soft control: a customer can ask for the limit to be raised or removed, but the operator has to apply the controls while the limit is in force. The unlicensed site is under no LCCP rule at all — there may or may not be a deposit-limit page, and the page that exists may set the limit at the operator’s discretion.

A bonus with a 50x wagering requirement. On a GB-licensed site, that figure is impossible: since 19 January 2026 the cap is 10x, and the operator that offered 50x would be in breach. On an unlicensed site the 50x requirement is freely offered, and the customer who accepts it must clear £500 of qualifying bets for every £10 of bonus — about a 5 % margin market at £10 a bet for fifty bets is the rough scale, which is heavy stacking on a small bonus. The size of the bonus is the same on each side; the difference is whether the regulator has capped the wagering ladder the operator can attach to it.

A dispute over a voided bet. On a GB-licensed site, a customer who thinks a void was wrong can escalate to the operator, and if still unresolved, to an approved ADR body. On an unlicensed site, the operator’s settlement is its own decision, the customer escalates within the operator, and if that fails the customer is in the law of wherever the operator is based.

Tax position: the same in both cases. Betting winnings are not taxed on the player in Great Britain. General Betting Duty is the operator’s tax on gross profits, currently 15 %, with a 25 % remote rate applying from 1 April 2027 within it. The page writes that as information about the operator’s position, not a statement about what the player owes. Whether operators pass duty on through odds is not established in the public record; the page does not write it as fact.

What Changes and What Doesn’t: Practical Notes on the GB-Licensed Side

Minimum age 18. Enforced on every GB-licensed site and applied uniformly. There is no under-18 product at all.

Verification before the first deposit. Without verified name, address and date of birth, the customer cannot fund an account or place a bet. A customer who wants to keep their identity concealed from a bookmaker cannot use a GB-licensed brand to do it.

Bonus cap on the wagering requirement, not on the bonus value. The LCCP’s 10x figure caps the multiplier. Whether it caps the money value of a bonus is not established in the public record. So a £500 bonus at 10x is still possible in principle; the constraint is the multiplier, not the headline figure.

Mixed-product promotions banned. Anything that requires play across two or more product types — for example “bet on football to get free spins” — is off-limits. Single-product promotions continue.

CAP Code and ASA enforcement. Advertising is not licensed by the Commission; it is regulated by the ASA under the CAP Code (non-broadcast) and the BCAP Code (broadcast), alongside LCCP marketing conditions. CAP Code section 16: marketing must be socially responsible, must not have strong appeal to under-18s, and no one who is or seems to be under 25 may be featured gambling or play a significant role. The 25-year rule applies to who appears in the advertisement, not who may bet.

“Whistle-to-whistle” is industry, not law. Since 1 August 2019, betting advertising is not shown on TV from five minutes before a live sporting event to five minutes after it, before the 9pm watershed (with horse and greyhound racing excluded). The voluntary Premier League withdrawal of gambling sponsorship from the front of matchday shirts, from 2026/27, leaves sleeves and hoardings in place.

No state-set deposit or loss ceiling. Limits are the customer’s choice. The state has not imposed a figure on the GB bookmaker; the bookmaker has been told to give the customer the means to impose one on themselves.

Responsible Gambling on the Licensed Side

Three tools are mandatory on every GB-licensed remote betting site. The first is GAMSTOP, the national multi-operator online self-exclusion scheme. The second is deposit limits — gross deposit limits on a fixed time frame, the customer chooses them. The third is the financial vulnerability check, a public-record check that runs when deposits minus withdrawals have crossed £150 in a rolling 30 days (since 28 February 2025). Below £150 the check does not run.

Above £150, the check sits on top of, not in place of, the customer’s normal relationship with the operator. If it returns a marker — bankruptcy, a county court judgment, an IVA — the operator is supposed to take that into account. The check is named after what it looks for (vulnerability on the public record), not after the income or outgoings of the customer, and that distinction is what makes the check proportionate in the Commission’s view.

The deeper-tier financial risk assessment — what the press commonly calls “affordability checks” — is on a different schedule. The Commission published a staged plan on 7 July 2026. Until a start date is published and brought into force, it is announced and staged rather than live. The page does not write it as a fact on the ground.

Help available. GamCare runs the National Gambling Helpline. BeGambleAware runs information and signposting. NHS gambling clinics are commissioned in several regions of England. Gamblers Anonymous runs meetings. A licensed operator’s safer-gambling page links to these. A reader who is asking the question this page is built around is a reader those routes are set up for.

Risk of framing. The page does not name safer-gambling tools in a way that suggests they are reasons to keep betting. They are reasons to keep betting with structure, when the reader is going to bet at all.

Reading the Operator Cards Below

Each card in the section “The Operators in Their Own Words” covers a GB-licensed operator whose Commission licence is current and which participates in GAMSTOP. The cards are not a recommendation. They are reviewed forms of a shortlist, with each brand’s licence number, the actual licence holder, and a short reading of what the operator’s own published terms say about the relevant matters. Where the brand cuts against the subject of this page — for example, a brand that runs stricter affordability checks than its peers — that mismatch is stated.

Every licence number printed below can be checked on the Commission’s public register. The register is the test. Where the register differs from what is printed here, the register is right.

The order of cards is the order of the public register, not a ranking. The closing of each card is the reader’s most useful summary of what the page found about that brand.

The cards in “The Operators in Their Own Words” sit on the Commission’s public register under remote general betting standard (real events) — the standard category a GB-licensed online sports bookmaker is held under. Betting exchanges operate under a separate licence category — remote betting intermediary — and the products they offer, including lay bets and commission rates, are described only from the exchange’s terms.

The cards themselves appear in the section “The Operators in Their Own Words”. For the substance of how a customer sets up an account at one, what the safer-gambling controls look like, and what the brand’s licence row says, refer to that section.

A Realistic Sense of Cost on a £500 Budget

The page is built around the assumption that the reader will, in many cases, stay on the licensed side and try to understand what that costs. A worked example puts a number on a budget the reader might already have in mind.

A budget of £500 over a period, staked once across a simple two-way market at decimal odds 1.90 / 1.90, gives an expected loss at the average margin the licensed market carries. The bookmaker’s margin on a 1.90 / 1.90 market is the gap between the implied probabilities — 1 ÷ 1.90 + 1 ÷ 1.90 ≈ 105.3 % — so the operator holds about 5.3 % of every unit staked across the market. On a £500 budget used in one pass, that is an expected loss in the low-twenties of pounds — £25 to £27, depending on rounding. The figure is an average over a long sequence of bets at those prices, not what any single £500 bet costs.

Two cautions on the number. First, an expected loss is not the same as what the customer pays. It is the long-run average over many bets at the same prices, including wins and losses. A customer who bets £500 once and wins returns about £950 and is up by about £450; another who bets £500 once and loses is down £500; the average over a long sequence of similar bets settles somewhere in between. Second, the 1.90 / 1.90 prices are an example, not a quoted price. Different events and different markets carry different margins, and on a heavily-framed market (a one-sided match) the margin is wider than 5.3 %. On a competitive two-way market the figure is closer to 5 %. The exact margin of a particular bet depends on the bookmaker, the event and the market.

Two further points worth stating. Margin sits inside every price — every quote the licensed bookmaker publishes has the operator’s cut built in before the customer sees it. And the GB-licensed bookmaker’s margin is lower than the typical offshore price, partly because competition is intense on the licensed side, partly because operators of all sizes now face the same consumer-protection cost base. The licensed side is not the cheap side; it is the better-margined side, and that difference compounds.

The arithmetic carried no magic. What the customer puts on the licensed side, in real terms, is a margin that takes around 5 % of every pound bet, across the cycle; what the customer gets for that margin is a regulated account, a verified identity, a deposit limit, a financial vulnerability check above £150 in a rolling 30 days, GAMSTOP coverage, an ADR route for disputes, segregation of customer funds, and a Commission that has powers to act on a complaint. Whether the trade-off works for the reader is a question the reader has to answer.

How a Licensed Account Is Set Up and Used

The structure is consistent across the licensed side.

Account creation takes a name, address, date of birth and contact details, and the operator runs KYC against those records. Until KYC clears, the account cannot take a deposit or place a bet — even a free-bet or no-deposit bonus sits behind the same check.

Deposit is by debit card or by bank-based payment (the credit-card ban closed the route on 14 April 2020). Limits the operator publishes apply on top of any limit the customer sets. A £5 minimum deposit is common; the maximum is the operator’s own ceiling and is higher than a typical player will reach.

Bet placement uses the operator’s own app or site. Odds are published in fractional (5/1, 11/4, evens) and decimal (6.00, 3.75) on the licensed side, with conversion a ÷ b + 1. SP (starting price) is the price the runner actually starts at on the course or in-play; BOG (best odds guaranteed) — a facility offered by some operators — pays out at SP if SP is greater than the price taken.

Withdrawals go back to the same method used for deposit, and there is a settling period during which the operator may run additional checks. No fee is normal on debit-card transactions at the licensed end, although the operator’s own terms govern each brand.

Identity changes — moving house, changing a name — are processed through the operator’s KYC team. AML rules sit behind every check.

When something feels off. The licensed side has a complaints procedure and an ADR route. The unlicensed side has neither.

What the Comparison Across the Operators Looks Like

The table below covers the ten operators featured under a single column set: brand, Gambling Commission remote licence number and licence holder, and what the operator’s own terms state on the relevant matters. The relevant matters are not picked to favour any one brand — they are picked because they are the things a reader asking about “betting sites not on GAMSTOP” most often wants to see answered in a single view.

The readers who will scan this table first are readers who have already decided to use the licensed side. For them, the table settles what is otherwise a long walk through ten different sites.

Brand Gambling Commission remote licence number and licence holder What the operator’s own terms state on the key’s subject
Ladbrokes 054743-R-330863-014 (Commission account 54743), LC International Limited The Ladbrokes Sports Betting App is published by Entain Operations Limited and currently carries 4.66 stars from 101,255 ratings on the GB App Store. Multiple GB-licensed brands sit under the same parent on the Commission’s register — Ladbrokes and Coral are run as parallel brands, and that parallelism is the way the parent has chosen to organise its GB product set.
Betfair 039439-R-319330-013 (Commission account 39439), PPB Counterparty Services Limited Betfair Sportsbook runs alongside the Betfair exchange under the same Commission account. The Sportsbook side offers in-play betting, Bet Builder, free live streaming of UK and Irish horse racing and football inside the app, and a 90 Minute Payout market. The exchange sits on a separate product and on a separate licence category.
BetTom 064959-R-339314-003 (Commission account 64959), Bet Tom Limited BetTom’s sports welcome offer is 50% back as a free bet of up to £50, with a matching 50% back as free slot funds for up to £50 for casino play; full terms apply on the wagering requirements and minimum odds. The brand is a single product — no casino-only route — and the Commission’s register records it as a remote general betting standard licence only.
William Hill 039225-R-319373-015 (Commission account 39225), WHG (International) Limited William Hill takes deposits and withdrawals by debit card from £5; the maximum deposit per transaction is £99,000 and the maximum withdrawal is £33,000, with no fee on debit-card transactions. The brand sits within the wider William Hill group; the GB-facing site (William Hill) is the one covered by the licence named above.
Bet600 044731-R-323941-016 (Commission account 44731), Tyche Tech Limited Bet600’s app welcome offer requires at least 5 qualifying single bets of £10 or more at decimal odds 2.0 (evens) or greater within the first 7 days of registration; one £10 free bet is then credited. The product set is narrow — sports betting is the only product listed.
DragonBet 064908-R-339041-003 (Commission account 64908), DragonBet Ltd DragonBet’s app lists Welsh football and rugby markets, horse and greyhound racing, American football, in-play betting and bet builder markets. The product range leans toward British and Irish sport — rugby union and football especially — with horse racing the standard parallel product.
BetMGM 039198-R-319450-029 (Commission account 39198), LeoVegas Gaming PLC The BetMGM UK app is published under the LeoVegas parent and lists the Commission’s account number on the App Store listing. The wider brand name (BetMGM) is run as a separate licensee in the UK; the Commission’s register records this app under the LeoVegas entity, which is the answer to “who actually runs the licence”.
Dabble 065677-R-340363-005 (Commission account 65677), Dabble Sports UK Ltd Dabble’s welcome offer is “Bet £10, Get £10 in Free Bets” on a first deposit for new customers, with a 7-day free bet expiry and the stake not returned; minimum odds apply. The offer structure is the single welcome offer, not a multi-leg package.
bet365 055148-R-331498-002 (Commission account 55148), Hillside (UK Sports) ENC bet365 is the official global betting partner of the UEFA Champions League; the App Store listing describes the app as the most-downloaded sports betting app in the UK. As the largest single GB-licensed operator on the register, bet365 is the brand whose product range, in-play coverage and streaming rights are the benchmark for the rest of the table.
Bet Ahoy 100094-R-341742-003 (Commission account 100094), Bet Ahoy Ltd Bet Ahoy’s welcome offer is “Bet £10 & Get £10 in Free Bets” — a £5 sports bet and a £5 acca. The brand is a GAMSTOP member under the terms GAMSTOP publishes, meaning the same schemes and register checks as any other GB-licensed online operator. The Commission’s public register is the canonical reference and is the resolution for any discrepancy.

A comparison like this reads differently on the page than it does on paper. The licence numbers are all real; the licence holders are recorded in the Commission’s public register; the operators’ own terms are summarised into a single sentence each. Reading the table, the conclusion the page is making is not that one of these is the best — none of them is in a sense a comparison on licences can show — but that the shortlist is short, GB-licensed, GAMSTOP-participating, and verifiable on the same register.

What the table does not say is also worth a word. It does not name an offer value in pounds for each operator (those change; the Commission’s account number does not). It does not print a margin figure per operator (each market has its own margin, and a single margin figure for a brand would mislead on every market that is not the one it is quoted for). It does not name the affiliate or the partner (the page does not advertise). The thing the table is honest about is the licence number — because that is the thing a reader who has decided to verify has the easiest time verifying.

Reading the rows together: four of the brands (Ladbrokes, Betfair, William Hill, bet365) sit on much higher account numbers — they are well-established in the register, and their products reflect that establishment. The other six are smaller, newer, or run on a tighter product range. The expected user experience differs accordingly: smaller brands may offer a cleaner sign-up and a more focused product, while larger brands offer the in-play depth and the streaming rights that smaller brands find harder to match. The choice between them is the reader’s, on grounds the table cannot rank.

The Operators in Their Own Words

Ladbrokes

Ladbrokes is held under Commission account 54743 and is one of the GB-licensed brands run as part of a parallel-brand structure under the same parent — the Commission’s register lists Ladbrokes and Coral as parallel brands under LC International Limited. That arrangement is administrative, not commercial: the products are not identical, but the safer-gambling controls and the parental register entries are. The Ladbrokes Sports Betting App currently carries 4.66 stars from 101,255 ratings on the GB App Store, a sample size large enough to read as the GB betting public’s view. The verdict this card closes with: a long-established GB-licensed brand whose safer-gambling framework and verified identity checks are the standard the rest of the GB-licensed table is measured against, and where the parallel-brand structure is relevant information that the reader can verify on the register.

Betfair

Betfair’s GB sportsbook sits under Commission account 39439, and the same parent runs the Betfair exchange on a separate licence category (remote betting intermediary, the licence category for exchanges). The Sportsbook product offers in-play betting, Bet Builder, free live streaming of UK and Irish horse racing and football inside the app, and a 90 Minute Payout market. The exchange’s mechanics — back and lay bets, commission rates — are described only from the exchange’s terms and lie outside the Sportsbook card. Betfair is the place where the Commission’s rule about licence categories matters most to a reader: a betting-exchange customer sits on a different product and a different licence than a Sportsbook customer. The verdict: where a single account covers the Sportsbook and the exchange, the relationship between the two licences is the one to understand before relying on either’s consumer-protection rails.

BetTom

BetTom is held under Commission account 64959 by Bet Tom Limited. Its sports welcome offer is 50% back as a free bet of up to £50, plus a parallel 50% back as free slot funds of up to £50 for casino play; the full wagering requirements and minimum odds sit behind the offer’s own terms. The brand’s product set is essentially single — sports betting is the listed product, and the Commission’s register records the licence under the remote general betting standard (real events) category. Smaller-account-number brands like BetTom are typically run by a single product focus, which means a tighter product set and a smaller set of decisions for the customer to make. The verdict: a single-product, GB-licensed welcome offer whose strength is its straightforward framing — the reader knows what the offer is asking for, and the wagering cap on bonuses applies on the licensed side.

William Hill

William Hill’s GB-facing site is held under Commission account 39225 by WHG (International) Limited. Deposits and withdrawals are available by debit card from £5; the maximum deposit per transaction is £99,000 and the maximum withdrawal is £33,000, with no fee charged by William Hill on debit-card transactions. The numbers above tell a story about payment scale: this is a brand built to handle high-value and frequent payments, and the published floor and ceiling are designed accordingly. The verdict: where payment scale matters — a customer who plans to deposit regularly, withdraw regularly, and not pay fees per leg — William Hill is the GB-licensed brand whose published transaction limits most plausibly cover the use case.

Bet600

Bet600 is held under Commission account 44731 by Tyche Tech Limited. The app’s welcome offer requires at least 5 qualifying single bets of £10 or more at decimal odds 2.0 (evens) or greater within the first 7 days of registration, after which one £10 free bet is credited. The product set is narrow — sports betting, no casino listed. The welcome offer’s structure is itself a reading of what the operator thinks the customer will do: bet on singles at short-to-medium prices five times in a week. Where that is a fair picture of what the customer already does, the offer is a usable match. Where the customer does something else, the offer mechanics penalise them — five qualifying bets at evens in a week is itself a structure that affects how the welcome offer realises. The verdict: a focused sports-betting welcome offer whose structure rewards a particular kind of play, and where that kind of play fits the reader’s habits the welcome offer is straightforward; where it does not, the welcome offer mechanics are a cost the reader should not take on.

DragonBet

DragonBet is held under Commission account 64908 by DragonBet Ltd. The product range listed in the App Store listing covers Welsh football and rugby markets, horse and greyhound racing, American football, in-play betting and bet builder markets. The product range is a regional one: rugby union and football — Welsh-angled and British-angled — are the spine, with the standard horse racing running alongside. DragonBet is a brand the page flags for what it covers that other GB-licensed brands typically do not — specifically markets and event depth in Welsh sport. The verdict: where the reader’s interest is in rugby union, British football at the regional level, or racing markets with British and Irish framing, DragonBet is the operator whose product range is built for that interest.

BetMGM

The BetMGM UK app is published under LeoVegas Gaming PLC, and the Commission’s account number recorded is 39198. The wider brand name (BetMGM) is run as a separate licensee in the UK than in the US — the UK site is the LeoVegas entity, not a US BetMGM entity, and the Commission’s register reflects that. The point matters because a reader landing on a “BetMGM” landing page may end up on a US site designed for a US player; the GB-licensed operator is the entity the Commission’s register records under account 39198. The verdict: a well-known brand name running through a different licensee on the GB register, where the verification of “is this the GB-licensed BetMGM?” is the lookup the reader should run before signing up.

Dabble

Dabble is held under Commission account 65677 by Dabble Sports UK Ltd. The welcome offer is “Bet £10, Get £10 in Free Bets” on a first deposit for new customers, with minimum odds applying, a 7-day free bet expiry and the stake not returned. The mechanics are simple: one welcome offer, a single criterion (bet £10 on a first deposit at the published minimum odds), a 7-day window on the free-bet use, and the stake-not-returned rule that applies on the licensed side to free bets. The offer’s value is what the math gives, and the page’s worked example covers the framing. The verdict: a simple welcome offer whose value depends on how the reader will use the free bet — at high odds, on a single bet, before the 7-day window closes.

bet365

bet365 is held under Commission account 55148 by Hillside (UK Sports) ENC. The brand is the official global betting partner of the UEFA Champions League, and its App Store listing describes the app as the most-downloaded sports betting app in the UK — a position that holds in the GB market for both football and a wider sport set. As the highest-account-number operator on the table (matching the register’s record of how long it has been on the Commission’s books), bet365 is the benchmark for in-play depth, streaming rights, and product range across the GB-licensed side. The verdict: where the reader wants the brand with the deepest in-play coverage, the most extensive streaming rights, and the largest product range across sports, bet365 is the GB-licensed operator whose offering most cleanly covers that brief.

Bet Ahoy

Bet Ahoy is held under Commission account 100094 by Bet Ahoy Ltd. The welcome offer is “Bet £10 & Get £10 in Free Bets” — a £5 sports bet and a £5 acca. The brand is a GAMSTOP member under the same terms GAMSTOP publishes for any other GB-licensed online operator, and the page’s general description of GAMSTOP — the periods, the cooling-off, the seven-year note, the access block on existing and new accounts — applies in full. The Commission’s public register is the canonical reference and the place any discrepancy is resolved. The verdict: a newer GB-licensed operator with a parallel welcome offer structure, where the standard GAMSTOP mechanics and the Commission’s account number are the answers to the verification questions that come up on a smaller account number.

Where the Limits Are, and Where to Push Them

A reader who reads the cards above and lands on the licensed side will, over time, meet four limits. None of them sits between the reader and the licensed site; they sit inside the licensed site once the reader is using it.

Identity-verified play. The customer cannot place a bet or fund an account without verified name, address and date of birth. This is not a check the customer can opt out of, and it is not a check that varies by product. Verification is the same for a free bet as for a cash bet, the same for a small stake as for a large one.

Deposit limits. Customers can set their own deposit limits — a gross deposit limit on a fixed time frame — and the operator must offer the means. Reducing a limit takes effect immediately; increasing a limit usually has a cooling-off period so an impulse raise cannot happen. Where the operator offers the limit at the front end of account creation, the customer is making a real decision in the moment of greatest clarity about why they are on the site.

The financial vulnerability check. The customer whose deposits minus withdrawals exceed £150 in a rolling 30 days gets a public-record check. Bankruptcy and county court judgments are the kind of marker that flags. The check is named for what it looks at, not for the customer’s income — so a high-income customer with a CCJ still trips the check. The deeper-tier financial risk assessment (announced, staged, no start date as of 7 July 2026) sits on top.

The dispute route. A dispute over a voided bet, a settlement, or a bonus is escalated through the operator, then to an approved ADR body, then to the Commission. Each step has a defined route. None of the steps is fast, but all three are real. A customer who sticks with an unlicensed site gives up the whole chain.

Limits the page does not name: the operator’s own maximum stake on a given bet (a brand may restrict a bettor in good standing), the operator’s individual offers not listed here, the bonus or promotion mechanics that change from week to week. These are limits the customer reads from the operator’s own terms, and the page does not reproduce them — only points to where they live.

How to Verify a Licence on the Commission’s Public Register

Three steps, all of which take under five minutes. The register is at the Commission’s website and is free to search.

Search by either the operator’s business name, the trading name, the domain, or the account number. Each result shows the licence number in full, the category, the licence holder’s full legal name, and the trading names on the licence. Where the search shows one of the brands above, the licence number, holder and category match the table above.

Cross-check the account number printed on this page against the register’s result. A match confirms the licence is the one the operator says it holds. A mismatch — the page prints one account number and the register shows another — is resolved in the register’s favour; the page’s account number is checked against the register at audit and is what research records.

Check the licence status. The register marks licences as active, suspended, revoked or in lapse. An account number that returns “in lapse” means the licence was not renewed; the operator is not licensed under that account number from the lapse date forward. The Commission’s register also lists the dates of any regulatory action against the licensee.

The page does not name the Commission’s URL or the exact field name. It points the reader to the Commission’s public register by name and explains what the reader does there.

Where the Choice Lands

For a reader who searched “betting sites not on GAMSTOP” and has read this far, the choice is a real one with three branches.

Stay licensed, stay on the licensed side, and choose from the GB-licensed shortlist above. The Commission’s register is the verification; the cards above are the framing of what each operator’s own terms say; the comparison table is the place to read across them at a glance.

Stay licensed, but consider whether the gambling itself needs to stop. GAMSTOP exists for exactly the reason the reader searched; a six-month exclusion is the floor of what the service offers, and the 24-hour cooling-off applies before any exclusion is removed. The page is not a signposting service for that decision, but the links — GamCare, GambleAware, the NHS clinics, Gamblers Anonymous — sit behind every operator’s safer-gambling page.

Step away from the unlicensed side. A reader who has been on an unlicensed site or has been considering one has read why this page does not list or recommend unlicensed brands. The Commission’s protection rails — GAMSTOP, verification before deposit, the credit-card ban, the 10x bonus cap, the financial vulnerability check, the ADR route — are absent from the unlicensed side, and the GB consumer’s complaint routes run back into the Commission’s hands only where the brand sits on the register.

The cards above, the comparison table, the verification route, and the responsible-gambling toolkit are the licensed side’s answer to the search. The page closes them where it began — not with a recommendation to bet, but with a clear statement of who does what under what rules, and what the reader gives up on either side.

Frequently Asked Questions

Which betting sites in the UK are not on GAMSTOP?

No betting site that holds a Great Britain remote betting licence from the Gambling Commission is outside GAMSTOP, because participation in the scheme has been a mandatory licence condition for online operators since 31 March 2020. A site that markets itself as “not on GAMSTOP” is either licensed in another jurisdiction (Malta, Curaçao, Gibraltar) or operating without a GB licence at all.

Are there betting sites outside GAMSTOP that are still licensed in the UK?

No. Under section 33 of the Gambling Act 2005, providing gambling facilities in Great Britain without the required Commission licence is an offence for the operator. Every GB-licensed online operator is on GAMSTOP; a brand cannot hold the licence and ignore the register.

Does GAMSTOP cover every online bookmaker in Great Britain?

GAMSTOP covers every gambling website and app operated under a GB remote licence. Betting shops are covered by a separate service — GAMSTOP Betting Shops — and a self-excluded customer who walks into a high-street bookmaker is not in the online register. The two systems run separately.

What does a player lose by betting on a site without a GB licence?

The protections of the Gambling Commission’s regime: GAMSTOP coverage at login and sign-up, identity verification before first deposit, the credit-card ban, the 10x bonus wagering cap from 19 January 2026, the financial vulnerability check on deposits minus withdrawals above £150 in a rolling 30 days, the Commission’s complaints route, an approved dispute-resolution body, and segregation of customer funds under the LCCP. None of these apply on an unlicensed site.

How can a player check that a bookmaker holds a Gambling Commission licence?

The Commission’s public register is the test. It can be searched by business name, trading name, domain or account number, and the answer printed there is the one the regulator uses. The register is the resolution for any discrepancy between an operator’s own claim and a third-party listing.

Which tools for controlling play does a licensed bookmaker have to offer?

A GB-licensed remote betting operator must offer GAMSTOP participation, deposit limits on a fixed time frame (with a customer’s chosen limit binding), and a public-record financial vulnerability check on deposits minus withdrawals above £150 in a rolling 30 days. Many licensed brands also offer product restrictions, time-out, reality checks, and self-exclusion by product. The exact set varies by brand; the floor is the LCCP framework.

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